The purpose of this chapter is to provide standards for the regulation of the height, size, location and appearance of signs in order to safeguard and enhance property values; to protect public and private investment in buildings and open spaces; to preserve and improve the appearance of the city as a place in which to live and work and as an attraction to nonresidents who come to visit or trade; to encourage sound signing practices as an aid to business and for the information of the public; to prevent excessive and confusing sign displays; to reduce hazards to motorists and pedestrians; and to promote the public health, safety and general welfare of the city. (Ord. 756, §2, adopted 1981; Ord. 822, §1, adopted 1983)