31.020 Purpose.

This chapter promotes the public health, safety, and general welfare and is intended to:

(1) Encourage the effective use of signs as a means of communication in the City;

(2) Maintain and enhance the aesthetic environment and the City’s ability to attract sources of economic development and growth;

(3) Promote the desired community and neighborhood character and aesthetics described in the City’s comprehensive plan;

(4) Protect the safety of the public by requiring proper maintenance of signs and establishing minimum design and construction standards;

(5) Improve pedestrian and traffic safety by reducing distractions and obstructions and discouraging visual competition;

(6) Minimize the possible adverse effect of signs on nearby public and private property;

(7) Enable the fair and consistent enforcement of these restrictions.

[Ord. 21-601 § 1, 2021]