Appendix A Permissible Signs by Location

SD-01 Industrial Parks

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 35 percent of the length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 per parcel, plus 1 if parcel fronts on ROW for I-43 with sign facing I-43

Maximum area:

Total of wall sign and monument sign not to exceed 150 square feet if street frontage is less than 200 feet or 300 square feet if street frontage is 200 feet or more.

Maximum height:

1.5:1 length-to-height ratio

Illumination:

Internal, gooseneck fixtures, ground-mounted if sign is 8 feet or less in height

Display type:

Static; up to 50 percent of sign area can be an electronic message display (EMD) per MMC 31.230; the area of an EMD used exclusively for fuel prices, time, and temperature is not counted towards the allowable EMD area, but is counted as part of the overall sign area.

Permit requirements:

A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

Total of wall sign and monument sign not to exceed 150 square feet if street frontage is less than 200 feet or 300 square feet if street frontage is 200 feet or more

Sign type:

Channel letters, cabinet, flat panel

Illumination:

Internal if channel letters or cabinet, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

40 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Marquee Sign

• Projecting Sign

• Pylon Sign

• Sidewalk Sign

• Suspended Sign

• Window Sign

SD-02 Calumet Avenue Corridor

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 35 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet; at the owner’s discretion a monument sign or a pylon sign is allowed (i.e., one or the other, but not both)

Maximum area:

50 square feet, if 4 or more tenant spaces exist on the parcel an additional 25 square feet is permitted

Maximum height:

12 feet, if 4 or more tenant spaces exist on the parcel an additional 6 feet is permitted

Illumination:

Internal, gooseneck fixtures, ground-mounted if sign is 8 feet or less in height

Display type:

Static; up to 50 percent of sign area can be an electronic message display (EMD) per MMC 31.230; the area of an EMD used exclusively for fuel prices, time, and temperature is not counted towards the allowable EMD area, but is counted as part of the overall sign area.

Permit requirements:

A sign permit issued by the Building Inspector is required.

Projecting Sign (MMC 31.430)

Maximum number:

1 per business

Minimum separation:

25 feet

Maximum area:

12 square feet; the total of a projecting sign and a wall sign shall not exceed the sign area specified for the wall sign.

Illumination:

Gooseneck fixtures

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Pylon Sign (MMC 31.440)

Maximum number:

1 for each street frontage exceeding 100 feet; at the owner’s discretion a monument sign or a pylon sign is allowed (i.e., one or the other, but not both).

Maximum area:

1 square foot per lineal foot of street frontage, but not more than 100 square feet

Maximum height:

20 feet; if the base of the pylon sign is within 600 feet of the right-of-way for Interstate 43, the height of a pylon sign can be increased 1 foot for each foot the sign exceeds the setback requirement up to a maximum of 50 feet.

Illumination:

Internal, external ground-mounted if sign is 8 feet or less in height

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Suspended Sign (MMC 31.460)

Maximum number:

1 per primary customer entry door

Maximum area:

6 square feet

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

1 square foot per lineal foot of building facade facing public street, but not more than 200 square feet. Regardless of the lineal foot of building facade facing public street, property shall be entitled up to 50 square feet. The total of a projecting sign and wall sign shall not exceed the sign area specified for the wall sign.

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters or cabinet, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Window Sign (MMC 31.480)

Maximum number:

No limitation except by area

Maximum area:

25 percent of glass area on the ground floor

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is not required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

40 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Marquee Sign

• Sidewalk Sign

SD-03 Washington Street Corridor

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 35 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Marquee Sign (MMC 31.410)

Maximum number:

1

Maximum area:

100 percent of marquee face, but not more than 200 square feet; at the owner’s discretion a marquee sign or a wall sign is allowed if one is over 100 square feet (i.e., one or the other but not both if one is over 100 square feet).

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet; at the owner’s discretion a monument sign or a pylon sign is allowed (i.e., one or the other, but not both)

Maximum area:

32 square feet, if 4 or more tenant spaces exist on the parcel an additional 16 square feet is permitted

Maximum height:

6 feet, if 4 or more tenant spaces exist on the parcel an additional 3 feet is permitted

Illumination:

Internal, gooseneck fixtures, ground-mounted

Display type:

Static; up to 50 percent of sign area can be an electronic message display (EMD) per MMC 31.230; the area of an EMD used exclusively for fuel prices, time, and temperature is not counted towards the allowable EMD area, but is counted as part of the overall sign area.

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Projecting Sign (MMC 31.430)

Maximum number:

1 per business

Minimum separation:

25 feet

Maximum area:

12 square feet; the total of a projecting sign and wall sign shall not exceed the maximum area specified for the wall sign

Illumination:

Gooseneck fixtures

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Pylon Sign (MMC 31.440)

Maximum number:

1 for each street frontage exceeding 100 feet; at the owner’s discretion a monument sign or a pylon sign is allowed (i.e., one or the other, but not both).

Maximum area:

1 square foot per foot of street frontage, but not more than 100 square feet

Maximum height:

16 feet

Illumination:

Internal, external ground-mounted if sign is 8 feet or less in height

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Sidewalk Sign (MMC 31.450)

Maximum number:

1 for each street frontage with a primary customer entry door

Maximum area:

6 square feet

Maximum height:

3 feet

Maximum width:

2 feet

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Suspended Sign (MMC 31.460)

Maximum number:

1 per primary customer entry door

Maximum area:

6 square feet

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

1 square foot per lineal foot of building facade facing public street, but not more than 200 square feet. Regardless of the lineal foot of building facade facing public street, property shall be entitled up to 50 square feet. The total of a projecting sign and wall sign shall not exceed the sign area specified for the wall sign.

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Window Sign (MMC 31.480)

Maximum number:

No limitation except by area

Maximum area:

25 percent of glass area on the ground floor

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is not required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

32 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

SD-04 Downtown Core

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 60 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Marquee Sign (MMC 31.410)

Maximum number:

1

Maximum area:

100 percent of marquee face, but not more than 200 square feet; at the owner’s discretion a marquee sign or a wall sign is allowed if one is over 100 square feet (i.e., one or the other but not both if one is over 100 square feet).

Materials:

The use of a marquee sign shall be limited to those with historic documentation and new construction. Material shall be dictated by historical evidence and architectural style but will generally consist of metal (aluminum, steel, bronze, copper).

Placement:

Marquees should be located over the primary entrance.

Illumination:

Lighting for historic marquee signs shall be consistent with the original design.

New marquees may have shielded static lighting.

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet

Maximum area:

32 square feet, if 4 or more tenant spaces exist on the parcel an additional 16 square feet is permitted

Maximum height:

6 feet, if 4 or more tenant spaces exist on the parcel an additional 3 feet is permitted

Materials:

The face area should be wood or metal. Secondary materials will be utilized only for sign copy and decorative elements and shall not compromise the majority of the sign. These may include semi-transparent materials such as acrylic or similar.

Illumination:

• External shielded lighting such as goosenecks or a lightbar may be permitted.

• Uplighting may be reviewed on a case-by-case basis.

• Internally illuminated box signs may only be permitted if the following design standards are met:

• Sign must be constructed of a minimum of two different materials. The primary material shall be opaque and may include metal, wood or similar historically appropriate material. Vinyl, acrylic or any plastic-based material will not be permitted unless proof of a historical precedent tied to the property is provided.

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Projecting Sign (MMC 31.430)

Maximum number:

1 per business

Minimum separation:

15 feet

Maximum area:

16 square feet; the total of a projecting sign and wall sign shall not exceed the sign area specified for the wall sign.

Material:

• Permanent materials shall be used and may include metal, wood, glass or similar historically appropriate material. Plastic-based materials may be used unless the sign is internally illuminated (see lighting).

• Projecting signs should be mounted using decorative metal brackets.

Location:

• Projecting signs may be mounted on the primary, secondary or rear facade of a building where entrances are located.

• Projecting signs should be located in an area and manner that does not obscure or damage historic material.

• Projecting signs shall be a minimum of eight feet above the sidewalk and the top of the sign must not extend higher than the facade of the building on which it is attached.

• Other locations may be accepted with historical evidence provided.

Illumination:

• Shielded external (hidden/concealed) light source, directly illuminating sign, including light bars and goosenecks, are encouraged.

• Internally illuminated box signs may only be permitted if the following design standards are met:

• Sign must constructed of a minimum of two different materials. The primary material shall be an opaque and may include metal, wood or similar historically appropriate material. Vinyl, acrylic or any plastic-based material will not be permitted unless proof of a historical precedent tied to the property is provided. Secondary materials will be utilized only for sign copy and decorative elements and shall not comprise the majority of the sign. These may include semi-transparent materials such as acrylic or similar.

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Sidewalk Sign (MMC 31.450)

Maximum number:

1 for each street frontage with a primary customer entry door per business

Maximum area:

6 square feet

Maximum height:

3 feet

Maximum width:

2 feet

Material:

Sidewalk signs should be made of a durable material and heavy frame to prevent UV, rain and wind damage.

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Suspended Sign (MMC 31.460)

Maximum number:

1 per primary customer entry door

Maximum area:

6 square feet

Material:

Wood and metal are preferred, vinyl or other plastic-based material may be considered.

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

1 square foot per lineal foot of building facade facing public street, but not more than 200 square feet. Regardless of the lineal foot of building facade facing public street, property shall be entitled up to 75 square feet. At the owner’s discretion a marquee sign or a wall sign is allowed if one is over 100 square feet (i.e., one or the other but not both if one is over 100 square feet).

Material:

• Permanent materials shall be used and may include metal, wood, glass or similar historically appropriate material.

• Vinyl, acrylic or any plastic-based material will not be permitted unless proof of a historical precedent tied to the property is provided. Secondary materials will be utilized only for sign copy and decorative elements and shall not comprise the majority of the sign. These may include semi-transparent materials such as acrylic or similar.

Placement:

• Wall signs should be mounted in location and manner that does not damage or conceal historic materials and features.

• All wall signs, where building architecture permits, should be located above the storefront display windows but below the sills of second floor windows. Where a distinct sign band area exists, wall signs shall be placed within it.

Sign type:

Channel letters, flat panel

Illumination:

• Shielded external (hidden/concealed) light source, directly illuminating sign, including light bars and goosenecks.

• Backlit/halo panel signs.

• Internally illuminated channel letters.

• Internally illuminated box and panel signs may be permitted only if the following design standards are met:

• Sign must be constructed of a minimum of two different materials. The primary material shall be opaque and may include metal, wood or similar historically appropriate material.

• Individual channel letters may be internally illuminated, backlit or halo lit.

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Window Sign (MMC 31.480)

Maximum number:

No limitation except by area

Maximum area:

35 percent of glass area on the ground floor

Location:

• Sign copy may be placed on the glass portion of both windows and entry doors. Signage should not cover window or door framing (mullions, muntins, etc.).

• Sign copy shall not be placed in such a way to create a hazard for pedestrians by obstructing ingress and egress locations.

Material:

• Sign copy shall be made of durable material that is not prone to UV, wind or water damage.

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is not required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

24 square feet

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by Building Inspector is required.

Signage Not Permitted

• Pylon Sign

SD-05 Memorial Drive Corridor

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 35 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet

Maximum area:

50 square feet, if 4 or more tenant spaces exist on the parcel an additional 25 square feet is permitted

Maximum height:

12 feet, if 4 or more tenant spaces exist on the parcel an additional 6 feet is permitted

Illumination:

Internal, gooseneck fixtures, ground-mounted if sign is 8 feet or less in height

Display type:

Static; up to 50 percent of sign area can be an electronic message display (EMD) per MMC 31.230; the area of an EMD used exclusively for fuel prices, time, and temperature is not counted towards the allowable EMD area, but is counted as part of the overall sign area.

Permit requirements:

A sign permit issued by the Building Inspector is required.

Projecting Sign (MMC 31.430)

Maximum number:

1 per business

Minimum separation:

25 feet

Maximum area:

12 square feet; the total of a projecting sign and wall sign shall not exceed the sign area specified for the wall sign.

Illumination:

Gooseneck fixtures

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Suspended Sign (MMC 31.460)

Maximum number:

1 per primary customer entry door

Maximum area:

6 square feet

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

1 square foot per lineal foot of building facade facing public street, but not more than 200 square feet. Regardless of the lineal foot of building facade facing public street, property shall be entitled up to 50 square feet. The total of a projecting sign and wall sign shall not exceed the sign area specified for the wall sign.

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

32 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Marquee Sign

• Pylon Sign

• Sidewalk Sign

• Window Sign

SD-06 Neighborhood Commercial

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 35 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet

Maximum area:

32 square feet, if 4 or more tenant spaces exist on the parcel an additional 16 square feet is permitted

Maximum height:

6 feet, if 4 or more tenant spaces exist on the parcel an additional 3 feet is permitted

Illumination:

Internal, gooseneck fixtures, ground-mounted

Display type:

Static; up to 50 percent of sign area can be an electronic message display (EMD) per MMC 31.230; the area of an EMD used exclusively for fuel prices, time, and temperature is not counted towards the allowable EMD area, but is counted as part of the overall sign area.

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Projecting Sign (MMC 31.430)

Maximum number:

1 per business

Minimum separation:

25 feet

Maximum area:

8 square feet; the total of a projecting sign and wall sign shall not exceed the sign area specified for the wall sign

Illumination:

Gooseneck fixtures

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Suspended Sign (MMC 31.460)

Maximum number:

1 per primary customer entry door

Maximum area:

6 square feet

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

1 square foot per lineal foot of building facade facing public street, but not more than 100 square feet. Regardless of the lineal foot of building facade facing public street, property shall be entitled up to 50 square feet. The total of a projecting sign and wall sign shall not exceed the sign area specified for the wall sign.

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Window Sign (MMC 31.480)

Maximum number:

No limitation except by area

Maximum area:

25 percent of glass area on the ground floor

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit is not required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

24 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Marquee Sign

• Pylon Sign

• Sidewalk Sign

SD-07 Institutional

 

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 35 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet

Maximum area:

32 square feet

Maximum height:

6 feet

Illumination:

Internal, gooseneck fixtures, ground-mounted

Display type:

Static; up to 50 percent of sign area can be an electronic message display (EMD) per MMC 31.230; the area of an EMD used exclusively for fuel prices, time, and temperature is not counted towards the allowable EMD area, but is counted as part of the overall sign area.

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

1 square foot per lineal foot of building facade facing public street, but not more than 200 square feet or less than 50 square feet

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

32 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Marquee Sign

• Projecting Sign

• Pylon Sign

• Sidewalk Sign

• Suspended Sign

• Window Sign

SD-08 General Industrial

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 35 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet; at the owner’s discretion a monument sign or a pylon sign is allowed (i.e., one or the other but not both)

Maximum area:

50 square feet

Maximum height:

12 feet

Illumination:

Internal, gooseneck fixtures, ground-mounted if sign is 8 feet or less in height

Display type:

Static; up to 50 percent of sign area can be an electronic message display (EMD) per MMC 31.230; the area of an EMD used exclusively for fuel prices, time, and temperature is not counted towards the allowable EMD area, but is counted as part of the overall sign area.

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Pylon Sign (MMC 31.440)

Maximum number:

1 for each street frontage exceeding 100 feet; at the owner’s discretion a monument sign or a pylon sign is allowed (i.e., one or the other but not both).

Maximum area:

1 square foot per lineal foot of street frontage, but not more than 100 square feet

Maximum height:

20 feet

Illumination:

Internal, external ground-mounted if sign is 8 feet or less in height

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

1 square foot per lineal foot of building facade facing public street, but not more than 200 square feet or less than 50 square feet

Sign type:

Channel letters, cabinet, flat panel

Illumination:

Internal if channel letters or cabinet, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Window Sign (MMC 31.480)

Maximum number:

No limitation except by area

Maximum area:

25 percent of glass area on the ground floor

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is not required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

32 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Marquee Sign

• Projecting Sign

• Sidewalk Sign

• Suspended Sign

SD-09 Multifamily Residential

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet

Maximum area:

32 square feet

Maximum height:

6 feet

Illumination:

Internal, gooseneck fixtures, ground-mounted

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage

Maximum area:

16 square feet

Sign type:

Channel letters, cabinet, flat panel

Illumination:

Internal if channel letters or cabinet, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

16 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Awning Sign

• Marquee Sign

• Projecting Sign

• Pylon Sign

• Sidewalk Sign

• Suspended Sign

• Window Sign

SD-10 General Residential

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

16 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required only if the signage will be permanently installed.

SD-11 Public Park and Open Space

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet

Maximum area:

32 square feet

Maximum height:

6 feet

Illumination:

Internal, gooseneck fixtures, ground-mounted

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

16 square feet

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

32 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Awning Sign

• Marquee Sign

• Projecting Sign

• Pylon Sign

• Sidewalk Sign

• Suspended Sign

• Window Sign

SD-12 Harbor Town Center PUD

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 35 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet

Maximum area:

30 square feet

Maximum height:

12 feet

Illumination:

Internal, gooseneck fixtures, ground-mounted if sign is 8 feet or less in height

Display type:

Static; up to 50 percent of sign area can be an electronic message display (EMD) per MMC 31.230; the area of an EMD used exclusively for fuel prices, time, and temperature is not counted towards the allowable EMD area, but is counted as part of the overall sign area.

Permit requirements:

A sign permit issued by the Building Inspector is required.

Projecting Sign (MMC 31.430)

Maximum number:

1 per business

Minimum separation:

25 feet

Maximum area:

12 square feet; the total of a projecting sign and a wall sign shall not exceed the maximum area specified for the wall sign.

Illumination:

Gooseneck fixtures

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Suspended Sign (MMC 31.460)

Maximum number:

1 per primary customer entry door

Maximum area:

6 square feet

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

6 square foot per lineal foot of building facade facing public street, but not more than 400 square feet or less than 50 square feet; the total of a projecting sign and wall sign shall not exceed the sign area specified for the wall sign.

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters or cabinet, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Window Sign (MMC 31.480)

Maximum number:

No limitation except by area

Maximum area:

25 percent of glass area on the ground floor

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is not required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

40 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Marquee Sign

• Pylon Sign

• Sidewalk Sign

SD-13 Meijer PUD

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 35 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 per parcel

Maximum area:

50 square feet

Maximum height:

12 feet

Illumination:

Internal, gooseneck fixtures, ground-mounted if sign is 8 feet or less in height

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Pylon Sign for Lot 1 (MMC 31.440)

Maximum number:

1 for fuel station; 1 for main store

Maximum area:

156 square feet for fuel station; 299 square feet for main store

Maximum height:

25 feet for fuel station; 75 feet for main store

Illumination:

Internal, external ground-mounted if sign is 8 feet or less in height

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Wall Sign for Lot 1 (MMC 31.470)

Maximum number:

No limit except by maximum area

Maximum area:

86 square feet for fuel station; 736 square feet for main store

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters or cabinet, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Wall Sign for Lot 2 and 3 (MMC 31.470)

Maximum number:

No limit except by maximum area

Maximum area:

6 square feet per lineal foot of building facade, but not more than 200 square feet per building side, to a maximum of 400 square feet

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters or cabinet, gooseneck fixtures if flat panel

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Window Sign (MMC 31.480)

Maximum number:

No limitation, except by area

Maximum area:

25 percent of glass area on the ground floor

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is not required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

40 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Awning Sign

• Marquee Sign on Lots 2 and 3

• Projecting Sign

• Pylon Sign

• Sidewalk Sign

SD-14 Cinema Square PUD

Monument Sign (MMC 31.420)

Maximum number:

1 per parcel

Maximum area:

30 square feet

Maximum area for all signs:

500 square feet (but not counting pylon sign area), unless waived by the Building Inspector because a sign is a corporate signature or trademark of the on-premises business

Maximum height:

12 feet

Illumination:

Internal, gooseneck fixtures, ground-mounted if sign is 8 feet or less in height, neon lighting may be used when integral to the sign design and consistent with the style and usage of neon on the principal building.

Display type:

Static for Lot 1; up to 50 percent of the sign area may be electronic message display (EMD) per MMC 31.230 for Lot 2; the area of an EMD used exclusively for fuel prices, time, and temperature is not counted towards the allowable EMD area, but is counted as part of the overall sign area.

Permit requirements:

A sign permit issued by the Building Inspector is required.

Pylon Sign (MMC 31.440)

Maximum number:

2 within the extent of the planned unit development (PUD)

Maximum area:

500 square feet

Maximum height:

75 feet

Illumination:

Internal, neon lighting

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

No limit, except by maximum area

Maximum area:

6 square feet per lineal foot of building facade, but not more than 200 square feet per building side, to a maximum of 500 square feet

Maximum area for all signs:

500 square feet (but not counting pylon sign area), unless waived by the Building Inspector because a sign is a corporate signature or trademark of the on-premises business

Sign type:

Channel letters, flat panel, cabinet

Illumination:

Internal if channel letters or cabinet, gooseneck fixtures if flat panel, neon lighting may be used when integral to the sign design and consistent with the style and usage of neon on the principal building

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

40 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Awning Sign

• Marquee Sign

• Projecting Sign

• Sidewalk Sign

• Window Sign

SD-15 River Point PUD

Awning Sign (MMC 31.400)

Maximum area:

8 inches in height and 60 percent of length of the valance

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Marquee Sign (MMC 31.410)

Maximum number:

1

Maximum area:

100 percent of marquee face, but not more than 200 square feet; at the owner’s discretion a marquee sign or a wall sign is allowed if one is over 100 square feet (i.e., one or the other but not both if one is over 100 square feet).

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Monument Sign (MMC 31.420)

Maximum number:

1 for each street frontage exceeding 100 feet

Maximum area:

32 square feet

Maximum height:

6 feet

Illumination:

Internal, gooseneck fixtures, ground-mounted

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Projecting Sign (MMC 31.430)

Maximum number:

1 per business

Maximum separation:

15 feet

Maximum area:

8 square feet; the total of a projecting sign and wall sign shall not exceed the sign area specified for the wall sign.

Illumination:

Gooseneck fixtures

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Sidewalk Sign (MMC 31.450)

Maximum number:

1 for each street frontage with a primary customer entry door

Maximum area:

6 square feet

Maximum height:

3 feet

Maximum width:

2 feet

Illumination:

None

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is required.

Suspended Sign (MMC 31.460)

Maximum number:

1 per primary customer entry door

Maximum area:

6 square feet

Illumination:

None

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Wall Sign (MMC 31.470)

Maximum number:

1 for each street frontage (per business)

Maximum area:

1 square foot per lineal foot of building facade facing public street, but not more than 200 square feet. Regardless of the lineal foot of building facade facing public street, property shall be entitled up to 75 square feet; at the owner’s discretion a marquee sign or a wall sign is allowed if one is over 100 square feet (i.e., one or the other but not both if one is over 100 square feet).

Sign type:

Channel letters

Illumination:

Internal, gooseneck fixtures

Display type:

Static

Permit requirements:

If located inside of the Downtown Design Overlay District, the sign is subject to the review procedure described in MMC 15.790(1). A sign permit issued by the Building Inspector is required.

Window Sign (MMC 31.480)

Maximum number:

No limitation except by area

Maximum area:

35 percent of glass area on the ground floor

Display type:

Static

Permit requirements:

A sign permit issued by the Building Inspector is not required.

Supplemental Signage (MMC 31.630) and Temporary and Special Event Signs (MMC 31.500)

Maximum area:

24 square feet

Permit requirements:

A sign permit issued by the Building Inspector is required.

Signage Not Permitted

• Pylon Sign

Additional Requirements

• Architectural and design creativity are encouraged in sign design. The Community Development Department may make exceptions to the sign guidelines if the intent and character of the River Point PUD are maintained and a master sign document has been submitted, reviewed and approved by the Department. See River Point Design Guidelines for additional design recommendations.

• Properties abutting the Manitowoc River bike and pedestrian trail: Property lines abutting the bike and pedestrian trail can be treated similarly to a street frontage as detailed in the Sign Ordinance. Awning, projecting, wall and window signage along the river lot frontages are allowed. The intent is to encourage appropriate signage for users of the trail and Manitowoc River promoting an active and vibrant corridor.

[Ord. 24-1904 § 6, 2024; Ord. 22-661 § 8, 2022; Ord. 21-1115 § 1, 2021; Ord. 21-987 § 2, 2021; Ord. 21-601 § 1 (App. A), 2021]