Chapter 23.743
SIGNS
Sections:
23.743.020 Basic policies for sign regulations.
23.743.030 Permit requirements for signs.
23.743.060 Allowed permanent on-site sign standards.
23.743.065 Standards for electronic message signs.
23.743.070 Allowed temporary on-site sign standards.
23.743.080 Allowed off-site sign standards.
23.743.085 Real estate sign standards.
23.743.090 General development, maintenance, and removal provisions for all sign types.
23.743.100 Special development standards for specific sign types.
23.743.110 Special sign districts.
23.743.120 Special sign corridors.
23.743.130 Gateway signage program.
23.743.140 Nonconforming and abandoned signs.
23.743.150 Digital freeway signs overlay.
23.743.010 Purpose.
This chapter establishes regulations for signs within the city for the purposes of safeguarding and protecting the public health, safety, and welfare through appropriate prohibitions, regulations, and controls on the design, location, and maintenance of signs. The city recognizes that signs have the potential to enhance the overall character and quality of the built environment and do provide for economic benefit from real property within the city. However, the city also recognizes the inherent public interest in regulating the time, place, and manner in which signs, both commercial and noncommercial in nature, display their message. Such interest is based on a desire to enhance traffic safety in the community by ensuring that signage does not distract motorists or obstruct or otherwise impede traffic circulation, and a desire to ensure aesthetic, architectural, and cosmetic compatibility with the surrounding community by limiting visual clutter of the streetscape, such as through the regulation of oversized signs and excessive temporary signs.
The standards of this chapter apply to signs in all zoning districts. Only signs authorized by this chapter shall be allowed. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.010)].
23.743.020 Basic policies for sign regulations.
A. Enforcement. The director is authorized and directed to administer the provisions of this chapter. The neighborhood services director is authorized and directed to enforce the provisions of this chapter.
B. Interpretations. All interpretations of this chapter are to be made with consideration to the city’s message neutrality and message substitution policies. When a particular type of sign is proposed in a permit application and is not, within this chapter, expressly identified as either an exempted, prohibited, or allowed sign type, the director shall approve, conditionally approve, or disapprove the application based on the most similar sign type that is expressly regulated by this chapter.
C. Message Neutrality. It is the city’s policy and intent to regulate both commercial and noncommercial signs in a viewpoint-neutral or content-neutral manner.
D. Message Substitution. Subject to the property owner’s consent, the message on any type of existing sign may be substituted with a noncommercial message, in whole or in part, without consideration of message content; provided, that the sign structure or mounting device is legal without consideration of message content. Such substitution of message may be made without any additional approval or permitting. The purpose of this provision is to prevent any inadvertent favoring of commercial speech over noncommercial speech or favoring of any particular noncommercial message over any other noncommercial message. In addition, any on-site commercial message may be substituted, in whole or in part, for any other on-site commercial message; provided, that the sign structure or mounting device is legal without consideration of message content. This provision does not create a right to increase the total amount of signage on a parcel, lot, or land use; does not affect the requirement that a sign structure or mounting device be properly permitted; does not allow a change in the physical structure of a sign or its mounting device; and does not allow the substitution of an off-site commercial message in place of an on-site commercial message or a noncommercial message.
E. Off-Site/On-Site Distinction. In this chapter, the distinction between on-site (or on-premises or point-of-sale) and off-site (or off-premises or nonpoint-of-sale) applies only to commercial speech messages.
F. Discretionary Approvals. Whenever any zoning certification, variance, conditional use permit, unified sign program or special planning area approval, or other sign-related decision is made, such determination shall be based only on the noncommunicative aspects of the sign, such as size, height, orientation, location, setback, illumination, spacing, scale, and mass of the structure. Graphic design may be evaluated only for a unified sign program and then only as applicable to commercial message signs.
G. Mixed-Use Zones/Developments. As described in RCMC 23.743.060 (Allowed permanent on-site sign standards), on-site signs are regulated by development type, rather than by zoning district. However, when multiple use types are present within one development (e.g., commercial and office, office and industrial), the development standards for signs applicable to that site shall be those applicable to the majority of uses in the development. For instance, if the predominant use in a development is commercial, then sign(s) for any other use type located with that same development shall also be governed by those same regulations (e.g., an office use in a commercial development shall be held to the standards for commercial developments). Additionally, the following rules shall apply:
1. Commercial uses on the ground floor of a multi-story building where nonretail uses (e.g., office, residential) are located above the retail, regardless of the zoning district of predominant use, shall solely be regulated by the commercial sign standards.
2. Office uses above the first floor of a multi-story building where the ground floor uses are predominantly commercial in character shall be solely regulated by the office sign standards for building-attached signs.
3. Residential uses in any configuration in a mixed-use development shall be solely regulated by the applicable exempt signs and home occupation sign standards.
H. Owner Consent. No sign may be placed on private property without the consent of the property owner or persons holding the present right of possession and control.
I. Illegal Signs. A sign shall be considered an illegal sign when it does not conform to the provisions and standards of this chapter, zoning certification has not been approved, and it is not otherwise determined to be a nonconforming sign as provided in RCMC 23.743.140 (Nonconforming and abandoned signs). Illegal signs may be abated by the city. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.020)].
23.743.030 Permit requirements for signs.
A. Zoning Certification Required. To ensure compliance with the regulations of this chapter and except as otherwise exempted, no person shall erect, move, alter, replace, or maintain any sign in the city of Rancho Cordova without first obtaining zoning certification from the designated approval authority as established in Chapter 23.113 RCMC (Zoning Certification). Zoning certification shall not be required for the maintenance of an existing sign, such as repainting, which does not result in a change or alteration in the size, shape, illumination, or text of said sign.
B. Temporary Sign Permit Required. A temporary sign permit shall be required prior to establishment of any new temporary sign as required by this chapter.
C. Administrative Use Permit (AUP) Required for Electronic Changeable Copy Signs, Electronic Graphic Display Signs and Video Display Signs as Defined by This Chapter. An AUP shall be required prior to issuance of a building permit (and corresponding zoning certification) for any new electronic message signs, regardless of the type of application (wall sign, monument sign, etc.). Development standards are provided for this sign type in RCMC 23.743.065 (Standards for electronic message signs). The applicant must satisfy the conditions of approval established through the AUP process prior to and/or in conjunction with the subsequent administrative issuance of the sign permit. Digital freeway signs utilizing electronic messaging technology may only be approved subject to a conditional use permit and are subject to the standards and permit requirements in RCMC 23.743.150 (Digital freeway signs overlay).
D. Unified Sign Program.
1. Purpose. The purpose of the unified sign program is to adopt unique and specific design and development standards for multitenant and mixed-use developments. The intent is to integrate a project’s signs with the design of the structures to achieve a unified architectural statement. A unified sign program provides a means for defining common sign regulations for multitenant projects, to encourage maximum incentive and latitude in the design and display of multiple signs, and to achieve, not circumvent, the intent of this chapter.
2. Applicability. A unified sign program shall be required for:
a. All new integrated developments.
b. All new multitenant shopping centers, office parks, and other multitenant or mixed-use developments of three or more separate tenants/uses that share either the same parcel or structure and use common access and parking facilities.
c. All redesign, remodel, or redevelopment of existing uses identified in this subsection (D)(2) where more than 50 percent of the building square footage or 50 percent of the building facade would be modified if not already covered by a unified sign program.
d. Any commercial development within the special sign corridor proposing a unified sign program as allowed in RCMC 23.743.120(C)(2).
3. Approval of a Unified Sign Program. The designated approval authority for unified sign programs, and amendments or revisions thereto, shall be as identified in Chapter 23.119 RCMC (Unified Sign Program). The unified sign program shall be reviewed concurrently with the project’s design review. If signs will not impact the overall design of the project, the director may waive the concurrent review and require the unified sign program as a condition of approval of the design review. This requirement may also be waived on a case-by-case basis for minor pad-building remodel projects.
4. Standards. The unified sign program shall include criteria for building-attached and freestanding signs for tenants, anchors, and the overall development itself to establish consistency of sign type, location, logo and/or letter height, lines of copy, illumination, and construction details of signs for the project. All signs within the development shall be consistent with the unified sign program as the adopted program for signs within the development. The message substitution policy of this chapter shall be deemed incorporated in every sign program, even if the sign program documents do not explicitly so state. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.040). Formerly 23.743.040].
23.743.040 Sign exemptions.
A. Exempt Signs. The following sign types are exempt from the permit requirements of this chapter and title but still must satisfy any and all other applicable permit requirements (e.g., building, electrical, plumbing, grading, encroachment). Any exception to the limitations for exempt signs listed herein shall require a variance pursuant to Chapter 23.143 RCMC (Variance). However, consideration of the variance request shall not evaluate the message or graphic design of a sign.
1. Exempt Signs without Limitations. The following signs are exempt from zoning certification and city review:
a. All devices which are excluded from the definition of a sign.
b. Approved highway directional signs.
c. Railroad signal signs.
d. Signs prohibiting trespassing and hunting.
e. Warning signs required by law or erected by public agencies.
f. Utility company signs identifying cables, conduits, danger, and so forth.
g. Public notices and announcements authorized by courts and public officials, including neighborhood watch signs (e.g., governmental/civic signs).
h. Signs on buses, light rail, or other mass transit vehicles and taxis.
i. Signs on vehicles (except where defined as “vehicle signs (large)” by this chapter) and vessels, including license plates, license plate frames, registration insignia, noncommercial messages, messages relating to the business for which the vehicle or vessel is an instrument or tool (not including general advertising), and messages relating to the proposed sale, lease, or exchange of the vehicle or vessel.
j. Signs located entirely within a building or other enclosed structure and not visible from the exterior, or located at least five feet from the window, provided the building or enclosed structure is otherwise legal.
k. Signs erected out of doors within courtyards and mall spaces (below the height of enclosed buildings) within the buildable portion of the lot where signs are not visible from a public street or adjacent parcel.
l. Signs on shopping carts, golf carts, and horse-drawn carriages.
m. Name plates and incidental signs.
n. Vending machines which do not display off-site commercial messages.
o. Graphic images which are only visible from above, such as those visible only from airplanes or helicopters.
p. On residential uses, holiday and cultural observance decorations that are displayed for not more than 45 calendar days per year (cumulative, per parcel or use) and that do not include commercial advertising messages.
q. Change of copy that does not alter the size, location, or illumination of a sign (see RCMC 23.743.020(D), Message Substitution) (e.g., face change).
r. Official notification signs of name and address information for property owner and/or caretaker of multifamily housing as required by law.
2. Exempt Signs with Limitations. The following signs are exempt from zoning clearance; provided, that they meet the size, height, duration, and/or maximum number limitations listed:
a. Freestanding Street Address Identification Signs. Freestanding signs which only indicate the street address of the property on which the sign is located; provided, that the sign does not exceed an area of four square feet and is located with a setback of at least five feet with a height no greater than 30 inches.
b. Window signs limited to painted signs on glazing, poster paper signs, and place cards attached to the inside of glazing of store fronts; provided, that no more than 25 percent of the store front window area, calculated using the measurements of the store front in its entirety, is covered. In the case of convenience stores and other similar retail establishments, views from the public right-of-way to the cash register area shall not be impeded by window signs or merchandise. The intent is to provide visibility of the sales counter for increased public safety.
c. Flags, on a permanent pole with a permanent foundation, provided they meet the following standards. The minimum setback from the public right-of-way for all poles is 10 feet.
i. Agricultural and Residential Zones and Uses. There shall be no limit on the number of flags or the number or height of poles.
ii. All Other Zones. A maximum of two poles. The maximum allowed height of each pole is 25 feet.
d. Temporary construction signs provided there are no more than two signs per site, not individually exceeding 24 square feet in area, set back at least 10 feet from the public right-of-way, not to exceed 10 feet in height, and not illuminated. Signs may be attached to a building, provided they do not exceed the roofline or parapet wall of the building. Signs must be stationary and must be removed at the time of the final inspection for occupancy.
e. Political, religious, and civic campaign signs, not exceeding 32 square feet in size. Such signs shall be located on private property (with owner’s consent) and set back a minimum of 10 feet from the public right-of-way. Such signs are authorized in any zone for a period not to exceed 90 days provided such signs are removed within 10 days following the conclusion of the campaign.
f. Electronic time and temperature signs as part of an on-site advertising sign are permitted as regulated by development standards contained in RCMC 23.743.065, Standards for electronic message signs.
g. On-Site Directional Signs. Exit, entrance, or other on-site traffic directional signs are permitted. When located within a required front yard or street side yard area, the maximum height of any directional sign shall be 30 inches and the maximum size shall be four square feet. No advertising or message other than for traffic directions shall be displayed and such signs shall be subject to review and enforcement authority. The use of iconic signage as part of on-site directional signs is highly encouraged and may be required as part of a unified sign program. For village centers, local town centers, regional town centers, and other special developments and districts, it may be appropriate to design directional signs with the height and appearance similar to a city street sign.
h. Community interest group signs (e.g., fraternal, benevolent, social services, and religious organizations) displaying a noncommercial message, such as time and place/location of meetings, provided said signs are combined onto a common sign structure, the overall area of which does not exceed 100 square feet, and the area devoted to any one organization does not exceed 20 square feet. Such signs may be located off site of where the activity takes place; however, no more than four locations for such signs will be permitted within the city. Such signs must be set back a minimum of 25 feet from the public right-of-way in residential districts and 10 feet in nonresidential and mixed-use districts and must be located a minimum of 75 feet from any other freestanding sign.
i. Menu/Order Board Signs. A maximum of two menu/order board signs shall be permitted for each drive-in or drive-through establishment; provided, that each sign does not exceed a maximum of 40 square feet in sign area and each sign be limited in height to eight feet. Menu/order board signs do not count toward the total allowed signage for the establishment as described in Table 23.743-1 (Allowed Permanent On-Site Sign Standards).
j. New Business Signs. Newly established businesses and businesses under new ownership may rely upon temporary signage for the initial 60 days during which the business is first opened or initial 60 days of new ownership without need of a temporary use permit. Types, sizes, and locations of all such temporary signs allowed for new businesses shall be those identified in RCMC 23.743.070 (Allowed temporary on-site sign standards). Following the initial 60-day period, the business must convert to permanent signage of the types and sizes allowed by the code or must have been issued a temporary use permit for the continued use of the temporary signs in the time frames allowed. The initial 60-day period does not contribute to the time allowances established by the temporary use permit. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C). Formerly 23.743.045].
23.743.050 Prohibited signs.
The signs listed in this section are inconsistent with the purposes and standards of this chapter as described below and as such are prohibited in all zoning districts, unless specifically authorized by another provision of this chapter:
A. Moving or rotating signs, except barber poles at barbershops.
B. Signs with flashing, moving, or animated illumination (e.g., flashing signs), except barber poles at barbershops and electronic readerboards. Sign content must remain static and not change message or appearance and may only change message or appearance after a minimum period of 60 minutes.
C. Any sign displaying any obscene matter.
D. Signs located within the clear vision triangle as defined by Improvement Standard 4-18, Visibility Restrictions at Driveways and Intersections, and any future updates thereto.
E. Signs which imitate or resemble official traffic warning devices or signs, that by color, location, content, or lighting may confuse or disorient vehicular or pedestrian traffic, excluding on-site directional signs as specified in RCMC 23.743.040 (Sign exemptions).
F. Portable signs (e.g., A-frame sign), except for real estate signs as provided in RCMC 23.743.085 (Real estate sign standards) or as permitted as a temporary sign with a temporary use permit as provided in RCMC 23.743.070 (Allowed temporary on-site sign standards).
G. Temporary signs, except when a valid temporary use permit has been issued or as otherwise exempted in RCMC 23.743.030 (Permit requirements for signs).
H. Inflatable or lighter-than-air devices (e.g., balloon sign) of any kind when attached or secured from the ground or to any object on the ground, except for residential real estate as part of zoning certification and under the standards of RCMC 23.743.085 (Real estate sign standards) or except when a valid temporary use permit has been issued as provided for in RCMC 23.743.070 (Allowed temporary on-site sign standards).
I. Portable readerboard advertising devices which are readerboard signs affixed with wheels so as to make them moveable signs.
J. Signs projecting over roofs and roof signs, except where specifically provided for under the provisions of signs attached to buildings.
K. Signs projecting from buildings, except where provided for in a special sign district ordinance or otherwise specifically provided for.
L. Banners, except when allowed through a temporary use permit or a grand opening event as described in RCMC 23.743.070 (Allowed temporary on-site sign standards).
M. Pennant flags and string pennant flags.
N. Wind signs.
O. Vehicle signs (large) as defined in this chapter.
P. Video display signs, except as provided for in RCMC 23.743.065 (Standards for electronic message signs).
Q. Reserved.
R. Digital freeway signs, except as provided for in RCMC 23.743.150 (Digital freeway signs overlay).
S. Electronic message and graphic display signs, except as provided for in RCMC 23.743.065 (Standards for electronic message signs).
T. Signs with fluctuating illumination, including any changes in light intensity or use of intermittent, strobe, or moving light that does not fall under the definition of another sign type (e.g., video display sign), unless approved under RCMC 23.743.065.
U. Any other advertising device attached to a building, fence, pole, or vehicle on display not specifically mentioned, unless otherwise provided for in this code.
V. Any sign in the public right-of-way unless otherwise permitted in this code or by the public works director (e.g., encroachment permit).
W. Signs on portions of a structure exempted from the height requirements as described in RCMC 23.701.040 (Height exceptions) when said features exceed the height limit of the underlying zone.
X. Pylon signs.
Y. Pole signs except for signs as described in RCMC 23.743.040(A)(2)(g) (on-site directional signs) and (A)(2)(i) (menu/order board signs). [Ord. 15-2023 § 3 (Exh. A); Ord. 4-2018 § 3 (Exh. A); Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.050)].
23.743.060 Allowed permanent on-site sign standards.
Table 23.743-1 (Allowed Permanent On-Site Sign Standards) lists the development standards for all on-site permanent signs. These regulations are based on use type, rather than by zoning district, except as otherwise described herein. Only those signs that are permitted are listed. As provided in RCMC 23.743.030(A), all signs require zoning clearance prior to construction/installation, unless otherwise exempted. The purpose of these regulations is to regulate permanent signs that have a commercial message so that they comply and are consistent with the intent of this chapter. Regulations for temporary signs are listed in RCMC 23.743.070 (Allowed temporary on-site sign standards). Regulations for off-site signs are listed in RCMC 23.743.080 (Allowed off-site sign standards). General development, maintenance, and removal provisions for on-site signs are listed in RCMC 23.743.090 (General development, maintenance, and removal provisions for all sign types).
The following rules apply to permanent signs regulated by this section:
A. Collective Sign Area. The total sign area allowed herein for each sign type may be distributed among the maximum number of signs permitted for that sign type. For example, the total allowed area for wall signs for a particular establishment may be distributed amongst the maximum number of wall signs allowed for that same establishment.
B. Sign Area Allowance. Allowable sign area is either a set square footage per establishment or is based on a ratio of sign area to primary building frontage. It is calculated as described in RCMC 23.743.090 (General development, maintenance, and removal provisions for all sign types). Where a ratio is described, it applies up to the listed maximum sign area.
C. Building Frontage for Multiple-Story Office Buildings. For multi-story office buildings, the maximum sign area for building-attached signs is based on the primary building frontage of the building, not of the tenants. The total area allowed may be distributed among the tenants at the owner’s discretion.
|
Sign Type |
Maximum Number Permitted |
Maximum Area3 |
Maximum Height |
Illumination Allowed |
Minimum Setback from ROW |
Other Standards |
|
|---|---|---|---|---|---|---|---|
|
Home Occupations |
|||||||
|
Building-Attached Sign |
All types |
1 per home occupation |
4 sf |
Not extending above the roofline of the building |
No |
|
|
|
Agricultural Uses |
|||||||
|
Freestanding Sign |
Monument only |
1 per establishment |
Parcels < 5 ac, 16 sf; Parcels > 5 ac, 24 sf |
6 ft |
No |
10 ft |
|
|
Permanent Subdivision Identification Signs |
|||||||
|
Freestanding Sign |
Monument or on fence/wall, not in ROW |
1 per entrance |
24 sf |
6 ft |
Yes |
10 ft |
|
|
Monument, w/in ROW |
1 per entrance |
24 sf |
6 ft |
No |
1 |
|
|
|
Multifamily Dwellings and Complexes |
|||||||
|
Building-Attached Signs |
All types |
1 per entrance |
24 sf |
Not extending above the roofline of the building |
Yes |
|
|
|
Freestanding Sign |
Monument only |
1 per entrance |
24 sf |
6 ft |
Yes |
10 ft |
|
|
Commercial Uses |
|||||||
|
Building-Attached Signs |
All types |
No maximum |
< 50 ft from ROW: 2:1; ≥ 50 ft from ROW: 3:1 |
Not extending above the roofline of the building |
Yes |
|
|
|
Freestanding Signs for Individual Buildings Not Part of an Integrated Development |
Monument only |
1 per project entrance |
50 sf |
10 ft |
Yes |
10 ft |
|
|
Freestanding Signs for Integrated Developments |
Monument only |
1 per project entrance |
150 sf/sign |
10 ft |
Yes |
10 ft |
|
|
Office Uses |
|||||||
|
Building-Attached Signs |
All types |
1 per establishment per building frontage |
1:1 |
Not extending above the roofline of the building |
Yes |
|
|
|
Freestanding Signs for Individual Buildings Not Part of an Integrated Development |
Monument only |
1 per project entrance |
25 sf |
10 ft |
Yes |
10 ft |
|
|
Freestanding Signs for Integrated Developments |
Monument only |
1 per project entrance |
50 sf/sign |
10 ft |
Yes |
10 ft |
|
|
Industrial Uses |
|||||||
|
Building-Attached Signs |
All types |
No maximum |
< 50 ft from ROW: 2:1; ≥ 50 ft from ROW: 3:1 |
Not extending above the roofline of the building |
Yes |
|
|
|
Freestanding Signs for Individual Buildings Not Part of an Integrated Development |
Monument only |
1 per parcel |
40 sf |
10 ft |
Yes |
10 ft |
|
|
Freestanding Signs for Integrated Developments |
Monument only |
1 per project entrance |
40 sf/sign |
10 ft |
Yes |
10 ft |
|
|
Automotive Service Stations2 |
|||||||
|
Building-Attached Signs |
All types |
No maximum |
125 sf all signs |
Not extending above the roofline of the building |
Yes |
|
|
|
Freestanding Signs |
Monument only |
2 |
36 sf for freestanding signs. 52 sf including pricing signs |
10 ft |
Yes |
10 ft |
|
|
Institutional and Public/Quasi-Public Uses |
|||||||
|
Building-Attached Signs |
All types |
1 |
24 sf |
Not extending above the roofline of the building |
Yes |
|
|
|
Freestanding Signs |
Monument only |
1 per main entrance |
24 sf |
6 ft |
Yes |
10 ft |
|
|
Public Assembly Uses |
|||||||
|
Building-Attached Signs |
All Types |
1 |
36 sf total |
Not extending above the roofline of the building |
Yes |
|
|
|
Freestanding Sign |
Monument only |
1 |
24 sf for freestanding sign |
6 ft |
Yes |
10 ft |
|
Notes:
1. Within median island, sign must be set back three feet from sides and 12 feet from ends.
2. Excludes the gas pricing component of the subject sign, which is regulated by state law.
3. Maximum total sign area may be exceeded with the approval of a unified sign program. Signage may also be permitted to exceed the total signage allowance based on primary site or building frontage by 25 percent with the approval of a unified sign program.
[Ord. 15-2023 § 3 (Exh. A); Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.060)].
23.743.065 Standards for electronic message signs.
A. Applicability. Permit requirements for electronic message signs are established in RCMC 23.743.030(C). Provisions of this section apply to the following sign types as defined in this chapter:
1. Video display signs.
2. Electronic graphic display signs.
3. Time and temperature signs.
B. Development Standards. The following provisions apply to electronic message signs:
1. Signs are permitted in any zoning district and must be located a minimum distance of 100 feet from an abutting residential district boundary.
2. An electronic sign(s) is limited to a maximum of 32 square feet per site and shall be included as part of the total sign area allowances established by Table 23.743-1.
3. Sign must be located on the site of the use identified or advertised by the sign.
4. Audio speaker or any form of pyrotechnics are prohibited in association with any electronic message signs.
5. Illumination levels shall be regulated such that the illumination is appropriate to the time of day through the use of such means as light meters and programmed illumination regulation or LEDs that are designed to limit the spread of light. Dimmer controls that are automatically responsive to surrounding light levels are highly encouraged.
6. Time and Temperature Signs. A time and/or temperature sign does not count toward the otherwise applicable limits as to number and size of signs for the property on which it is located, provided:
a. Maximum Area and Height. The sign shall have a maximum area of 36 square feet and shall comply with the height requirements established in Table 23.743-1 (Allowed Permanent On-Site Sign Standards) for the type of sign (building/freestanding) to which it is attached.
b. Design. The sign shall be designed in a manner that is architecturally compatible with other signs and with the structure on which it is placed.
7. Signs are not permitted as fixed attachments to or as part of the building facade unless they are not visible in the public right-of-way. Temporary projection onto a building facade is permitted and does not violate this code. [Ord. 4-2018 § 3 (Exh. A); Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A)].
23.743.070 Allowed temporary on-site sign standards.
This section describes standards for temporary on-site signs. All temporary signs require a temporary sign permit prior to their establishment. Temporary commercial signs may include, but are not limited to, signs for special product, sale, or event advertising. All temporary signs must comply with the standards listed in Table 23.743-2 (Allowed Temporary On-Site Sign Standards) and are subject to the following:
A. Time Duration. Permitted for a period not to exceed 60 days. No more than two temporary use permits for temporary signs shall be issued for the same property per calendar year.
B. Sign Area. The allowable combined square footage of all temporary signage on a single property shall not exceed 200 square feet.
C. Illumination. Temporary signs may not be internally illuminated. Any external illumination of temporary signage shall comply with RCMC 23.743.090(D).
D. Message. Temporary signs displaying a commercial message shall be limited to on-site signage only. Off-site signage displaying a commercial message shall not be permitted.
E. Prohibited Signs. No prohibited signs identified in RCMC 23.743.050 (Prohibited signs) shall be permitted as a temporary sign.
|
Type |
Maximum Temporary Number Permitted |
Maximum Area |
Maximum Height |
Minimum Setback from ROW1 |
|---|---|---|---|---|
|
Commercial, Office, and Industrial Uses, Temporary Building-Attached Signs |
2/establishment |
2:1 |
roofline |
|
|
Commercial, Office, and Industrial Uses, Freestanding Signs |
2/establishment |
32 sf/sign |
10 ft |
5 ft |
|
Commercial, Office, and Industrial Uses, Feather Flags |
5/establishment |
50 sf |
12 ft |
5 ft |
|
Commercial, Office, and Industrial Uses, A-Frame Signs2 |
1/establishment |
8 sf |
4 ft |
5 ft |
|
Commercial, Office, and Industrial Uses, Inflatables |
1/establishment |
100 sf |
25 ft |
10 ft |
|
Multifamily Dwelling Complexes (e.g., apartments) |
3/complex |
< 10 units: 24 sf > 10 units: 32 sf |
roofline if on building; otherwise 10 ft |
5 ft |
|
Agricultural Uses |
1/establishment |
5 sf |
5 ft |
5 ft |
|
Public/Quasi-Public Uses |
2/use |
5 sf/sign |
5 ft |
5 ft |
Notes:
1. Must be located outside of the clear vision triangle.
2. Must comply with standards in RCMC 23.743.100(A).
[Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.070)].
23.743.080 Allowed off-site sign standards.
New off-site commercial signage is prohibited within the city except as permitted in this section and RCMC 23.743.150 (Digital freeway signs overlay). Existing off-site commercial signs (e.g., billboards) not permitted pursuant to subsection (A) of this section or RCMC 23.743.150 (Digital freeway signs overlay) are considered nonconforming signs as regulated by RCMC 23.743.140 (Nonconforming and abandoned signs). However, consistent with state law, the city does permit off-site subdivision directional signs as regulated in RCMC 23.743.085 (Real estate sign standards). Off-site signs shall be regulated as follows:
A. Billboard Relocation. Off-site signs which meet the eligibility criteria outlined below may be relocated from one location to another location, subject to issuance of a conditional use permit from the council. Billboard relocations that include the use of a digital display area(s) must meet the permit requirements and development standards identified in RCMC 23.743.150 (Digital freeway signs overlay) in addition to the eligibility criteria outlined below.
1. Eligibility Criteria for Existing Signs and Site Locations.
a. Existing sign has been documented by the applicant/owner to have been lawfully erected and maintained.
b. Site has not been acquired by any public agency necessitating sign removal.
c. Existing sign owner and/or property owner has not been notified by the city that the sign must be amortized because it is presently located in an agricultural or residential zone.
d. The proposed sign location is within an industrial zone.
2. Development Standards for Relocated Signs. Relocated billboard signs shall comply with the following standards:
a. Area. The maximum area allowed shall be 720 square feet.
b. Length. The maximum length allowed shall be 50 feet.
c. Location. Each off-site sign shall be located not less than 300 feet from any other off-site sign nor closer than 75 feet from any on-site freestanding sign. No off-site sign shall be located within 200 feet of a parcel located within any agricultural or residential zone nor shall any such off-site sign be located more than 1,000 feet from a parcel lawfully used for commercial or industrial purposes. Each off-site sign shall be so located that the part of the sign closest to the street right-of-way shall be not less than 50 feet from the right-of-way. An off-site sign may be permitted with a setback the same as the building on the parcel but not less than 25 feet.
d. Height. The maximum height shall be 30 feet.
e. Measurement of the Spacing of Off-Site Signs Regulated by This Section.
i. When measuring the separation of signs or uses along a public street, the location of each sign shall be projected at right angles to the center line of the street and distance measured along the street center line between the two points projected thereto.
ii. When measuring distance between signs located on parcels located at intersecting streets, the sign location is to be projected at right angles to the street center line and the distance is measured on the center line of the two streets between the two projected points. Only one off-site sign shall be permitted per corner parcel.
iii. Any measurement from a sign to another land use zone shall be by straight line measurements from the closest point of the sign to the zoning boundary.
f. Aesthetics.
i. The sign will not require removal or substantial trimming of existing vegetation or landscaping.
ii. The sign will not obstruct or obscure on-site signs on the same or adjacent properties.
g. Traffic Safety.
i. The sign will not be a visibility hazard to traffic on adjacent streets or parking areas.
ii. The sign will not reduce parking availability as required by this title.
iii. The sign will not interfere with on-site vehicular circulation.
h. Compatibility. The sign will not have substantial detrimental effects on views from and light striking adjacent or surrounding properties.
3. Proposed Sign and Site Location Guidelines for Relocated Signs within Automotive and Industrial Areas. The following guidelines are not mandatory but should be considered by the designated approval authority during public hearings on conditional use permit applications for relocated signs:
a. All relocated off-site signs should be freestanding and should be built with a single supporting post, if at all possible, and should be located on no more than two supporting posts.
b. Signs should not be relocated into any special sign district.
c. Double-paneled signs should not have an interior angle between the face of the panels greater than 20 degrees. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.080)].
23.743.085 Real estate sign standards.
This section describes the standards for on- and off-site limited-term signs associated with real estate sales activities.
A. Allowed on-site real estate signs are exempt from permit, subject to the following limitations:
1. Not more than one on-site for sale sign and one for lease sign is permitted per property frontage, and shall only be displayed for the period while the unit, building, or property is being marketed for sale or lease and ending 30 days after it is sold or leased.
2. The size of all on-site nonresidential real estate signs is limited to a maximum of 10 feet in height and an area of 32 square feet and shall be set back a minimum of three feet from the right-of-way (window signs are exempt from setback requirement) and shall not obstruct the corner visibility requirements of Improvement Standard 4-18, Visibility Restrictions at Driveways and Intersections.
3. The size of all residential real estate signs is limited to 10 square feet and must be set back a minimum of five feet and shall not obstruct the corner visibility requirements of Improvement Standard 4-18, Visibility Restrictions at Driveways and Intersections.
B. Allowed Off-Site Real Estate Signs. Portable real estate signs located off site from the property advertised, for purposes of directing traffic to the property in question, may be allowed, provided they do not exceed an overall size of nine square feet each, including supports, and do not exceed a height of 30 inches. Such signs may not be located within the public right-of-way and may only be displayed on weekends and holidays when open house sales activities are ongoing (e.g., the home is open to the public for viewing and inspection). One sign may be placed for each change in direction of travel to a maximum of five signs.
C. Allowed Temporary Signs for Subdivision Real Estate Sales. Signs of this type are temporary, limited-term signs that provide direction/location information to motorists and pedestrians for initial home sales of multiple lots with a single builder within a master planned community, including both single-family and multifamily for-sale products. These signs are allowed during active home sales and must be removed when sales have concluded. These signs are exempt from permit, subject to the following limitations:
1. On-Site Subdivision Balloons. Five balloons per sales trailer or model home complex to a maximum height of 65 feet are allowed.
2. On-Site Subdivision Directional Signs. One temporary subdivision directional sign per subdivision entrance to a maximum of six such signs are allowed. Each sign can be up to 32 square feet and a maximum height of 10 feet. Signs must be set back 10 feet from the right-of-way.
3. On-Site Subdivision Flags. Up to 10 flag poles per subdivision are allowed. Flags can be up to 15 square feet each and up to 20 feet tall. Poles must be set back 10 feet from the right-of-way.
4. Weekend Directional Stake Signs. Weekend directional stake signs are those signs customarily displayed on the weekends, measuring less than nine square feet in area, and mounted on wooden stakes. Such signs may be used to identify the name and location of active home sales as part of a new residential subdivision/condominium project; provided, that each face of the sign does not exceed four square feet, and it is mounted such that it is no more than four feet tall from the ground and is set back a minimum of five feet from the edge of the roadway pavement. Additionally, such signs are only allowed on a temporary basis from noon on Friday to no later than noon on the following Monday. In the event that Friday is a nationally recognized holiday, said signs may be erected on Thursday after noon. In the event that Monday is a nationally recognized holiday, said signs may remain in place until Tuesday by noon. In no event may a weekend directional stake sign be located within a roadway median.
5. Off-Site Subdivision Freestanding Signs. Off-site subdivision freestanding signs are allowed within the city limits, up to five such signs per subdivision, to a maximum of 32 square feet and 10 feet in height for each individual sign. These signs are prohibited within the public right-of-way or on any city-owned property. These signs shall be kept in good repair for the duration of the home sales activities. [Ord. 1-2022 § 3 (Exh. A); Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C)].
23.743.090 General development, maintenance, and removal provisions for all sign types.
This section describes the standards applied to the development, maintenance, and removal of signs within the city.
A. Measurement of Sign Area.
1. Generally. When the sign is composed of letters applied to the building without a distinctive background (e.g., channel letters), the area of the sign may be measured by the height of the letters times the length of each line of letters and may be computed at 75 percent; otherwise, the area of the sign shall be measured to the outside perimeter of the sign, including the area of any voids within a simple bounding perimeter. See Figure 23.743-1 (Sign Area).
Figure 23.743-1: Sign Area
2. Awning or Canopy Signs. Sign copy which is applied to an awning or canopy shall be computed at 100 percent of the area within a single rectangle enveloping the sign copy. See Figure 23.743-2 (Awning or Canopy Sign Area).
Figure 23.743-2: Awning or Canopy
Sign Area
3. Freestanding Signs. Freestanding signs are to be computed as total height by the total length of the sign or signs for one side for double-faced signs, excluding framework of separate single wood post or masonry column and single wood or masonry beam. The base of a monument sign is not part of the sign. See Figure 23.743-3 (Freestanding Sign Area).
Figure 23.743-3: Freestanding Sign Area
4. Three-Dimensional Objects. Where a sign consists of one or more three-dimensional objects (e.g., balls, cubes, clusters of objects, sculpture, or statue-like trademarks), the sign area shall be measured at their maximum projection upon a vertical plane, as viewed from a position in the public right-of-way which produces the largest visual projection. Such area contributes to the overall allowable sign area for the development type.
B. Measurement of Sign Height. Sign height shall be measured from the uppermost part of the sign used in determining the area of the sign to the lowest elevation at the base of the sign.
C. Maintenance of Signs. All signs shall comply with the following criteria:
1. All transformers, equipment, programmers, and other related items shall be screened and/or painted to match the building or shall be concealed within the sign.
2. All permanent signs shall be constructed of quality, low-maintenance materials such as metal, concrete, natural stone, glass, and acrylics. Techniques shall be incorporated during construction to reduce fading and damage caused by exposure to sunlight or degradation due to other elements.
3. All signs shall be constructed in compliance with any applicable building, electrical, or other code in effect at the time of construction or maintenance, with particular respect to wind and seismic loads and overturning moment.
4. All freestanding signs that incorporate lighting shall have underground utility service.
5. Signs shall be cleaned, updated, and/or repaired as necessary to maintain an attractive appearance and to ensure safe operation of the sign. Unacceptable sign conditions include broken or missing sign faces, broken or missing letters, chipped or peeling paint, water damage, missing or inoperative lights, exposed mechanical or electrical components, and missing or broken fasteners. Failure to respond to a written request from the city to perform maintenance work shall result in revocation of the sign’s permit or status as exempt from permit, subject to the appeal provisions of this code.
6. All temporary signs and banners shall be made of a material designed to maintain an attractive appearance for as long as the sign is displayed.
7. All illuminated signs shall be of such intensity or arranged in such a manner so as to avoid unreasonable glare for abutting properties or vehicular traffic.
D. Illumination Standards. The artificial illumination of signs, either from an internal or external source, shall be designed to minimize negative impacts on surrounding rights-of-way and properties. The following standards shall apply to all illuminated signs:
1. External light sources shall be directed and shielded to limit direct illumination of an object other than the sign;
2. The light from an illuminated sign shall not be of an intensity or brightness that will create glare or other negative impact on residential properties in direct line of sight to the sign;
3. Unless otherwise permitted by another provision of this chapter, signs shall not have blinking, flashing, or fluttering lights, or other illumination devices that have a changing light intensity, brightness, or color, unless otherwise allowed as an electronic message sign;
4. Colored lights shall not be used in a manner so as to be confused with traffic control devices;
5. Reflective type bulbs and incandescent lamps that exceed 15 watts shall not be used on the exterior surface of signs so that the face of the bulb or lamp is exposed to a public right-of-way or adjacent property; and
6. Light sources shall utilize energy-efficient fixtures to the greatest extent possible.
E. Sign Removal or Replacement. When a sign is removed or replaced, all brackets, poles, and other structural elements that support the sign shall also be removed. Affected building surfaces shall be restored to match the adjacent portion of the structure. This provision does not apply to routine maintenance.
F. Setback and Spacing of Freestanding Signs.
1. The minimum setback distance for signs shall be measured from the back of the public right-of-way, unless an encroachment permit is granted.
2. Except as provided herein, setback for signs shall be measured from the future right-of-way as provided by subsection (F)(1) of this section to the closest edge of the sign. For streets which are improved to a width less than the future right-of-way, setback for signs may be measured from the existing improvements meeting current city standards; provided, that a relocation agreement shall be recorded at the owner’s expense which guarantees that the property owner agrees to relocate the sign at his/her own expense to the required setback from the right-of-way at such time that the city widens (or causes to be widened) the street to the future right-of-way. For parcels where improvements are not complete to meet present city standards, setback shall be measured from that point which would abut city standard improvements if they were installed. For parcels that do not have existing improvements and where other parcels within the same block have improvements, the setback may be measured from a projection of existing street improvements within the same block. In no case shall a sign be located within the dedicated right-of-way.
G. Location of Building Signs. Building signs may be located along any frontage of a building that faces directly onto a public right-of-way or an internal circulation path of the site. Orientation of signs such that they face directly onto residential property is to be avoided and is allowed only when there is no practical alternative and the visibility of the sign from the residence is minimized. Building-mounted signage on multi-story buildings shall be integrated into the building architecture and shall not be installed in a manner that results in the sign either extending above the roofline or appearing as such. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.090)].
23.743.100 Special development standards for specific sign types.
This section describes the standards for certain types of signs as defined in Chapter 23.1104 RCMC (Definitions). These provisions are consistent with the development standards for signs as listed in Table 23.743-1 (Allowed Permanent On-Site Sign Standards).
A. A-Frame Signs. A-frame signs may be permitted with a temporary use permit and subject to the standards in Table 23.743-2 and the following:
1. A-frame signs shall only contain information and advertising for the establishment placing the sign.
2. A-frame signs shall not be located within the public right-of-way, clear vision triangle, required path of travel, parking spaces, drive aisles, and landscape planters, and shall not block building entries or emergency exits.
3. A-frame signs shall have a locking arm or other device to stabilize the structure.
4. A-frame signs shall be displayed only during the regular business hours of the establishment.
5. A-frame signs shall not be illuminated.
6. A-frame signs shall be made of sturdy material not susceptible to fading or damage from use and weather. The use of paper or cloth is not permitted unless located within a glass or plastic enclosure.
B. Awning and Canopy Signs. Awning or canopy signs may be permitted only as an integral part of the awning or canopy to which they are attached or applied. Awning and canopy signs shall be regularly cleaned and kept free of dust and visible defects.
C. Blade/Bracket Signs. All signs projecting over walks, halls, corridors, passageways, or aisles shall be installed in compliance with the Handicapped Access Regulations, California Code of Regulations, Title 24, State Building Code, Part 2, Section 2-1721, entitled “Protruding Objects.”
D. Freestanding Signs.
1. Design. The mass/scale of a freestanding sign shall be consistent with the overall design of the building. The design and placement of the sign shall not interfere with the required clear vision triangle.
2. Landscape Requirements. See RCMC 23.716.060(H) (Signs).
3. Construction. Only monument signs are permitted types of permanent freestanding signs in the city. Signs constructed with exposed metal poles that are not architecturally integrated into the design of the sign are considered pole signs and are prohibited. Freestanding signs may be constructed with poles as a substructure; provided, that the poles are covered with architectural cladding or coverings so they appear to be architecturally integrated.
E. Building-Attached Signs. Building-attached signs (e.g., wall signs, channel letter signs) shall comply with the following development standards:
1. Location. The sign shall not be placed to obstruct any portion of a window, doorway, transom, or other architectural detail.
2. Maximum Area and Height. The sign shall not project above the edge of a structure and shall comply with the height requirements established in Table 23.743-1 (Allowed Permanent On-Site Sign Standards).
3. Projection from Wall. The sign shall not project from the surface upon which it is attached more than required for construction purposes and in no case more than 18 inches. See RCMC 23.743.090 (General development, maintenance, and removal provisions for all sign types) for three-dimensional elements on all signs. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.100)].
23.743.110 Special sign districts.
Nothing within this chapter shall prohibit the city from establishing special sign districts for specific areas or districts of the city. The intent of these special sign districts is to provide a uniform and consistent branding and identification for areas of the city, such as the downtown and the convention district, which would benefit from such regulations. As part of the special sign district, the city may adopt special development standards for private party signs that apply to property within this district. The designated approval authority for adoption of special sign districts shall be the council and the process for adoption shall be the same as for text amendments to this zoning code. Upon adoption, each special sign district shall be listed herein for reference, and the boundaries and title of the special sign district shall be added to or otherwise designated on the city zoning map. Applications for zoning clearance under the regulations of a special sign district shall be reviewed in the same manner as other zoning clearances for signs. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.110)].
23.743.120 Special sign corridors.
A. Purpose and Designation. The special sign corridors are hereby designated along state highways, county roads, and rivers which accommodate the traveling public. These types of corridors have traditionally attracted large, bright, gaudy signs in an effort to attract the attention of the traveler to a business or a product which may or may not be related to the travel way or the needs of the traveler. The purpose of the regulations in this section is to make provisions for signs that identify the name and type of business in an aesthetic manner that complements the architecture of the building and serves the needs of the traveling public.
B. Locations and Boundaries of Special Sign Corridors. The following roads, rivers, and other travel ways shall have a special sign corridor established for them based upon a radius/buffer from the established centerline of the roadway as identified. These special sign corridors and their respective radii shall be delineated on the city zoning map (see RCMC 23.301.030, Zoning map).
1. U.S. Highway 50: 1,000-foot radius/buffer.
2. Sunrise Boulevard from the American River to Jackson Highway: 500-foot radius/buffer.
3. American River centerline/northern city limits: 500-foot radius/buffer.
C. Permit Required.
1. Within the special sign corridors, an administrative use permit shall be required from the designated approval authority prior to issuance of zoning clearance for any freestanding sign located within the special sign corridor. A freestanding sign included in an approved unified sign program provided for by subsection (C)(2) of this section is exempt from the administrative use permit requirement. For all other signs, only zoning clearance (administrative approval) is required.
2. Where the building and facilities are of size, shape, height, or of such geographical conditions or location that office use sign provisions are not appropriate, building-mounted signage and freestanding signs for said parcel or integrated development may be considered by the unified sign program when the designated approval authority finds that the proposed sign or signs:
a. Are proportional and in scale with the buildings.
b. Are compatible in design, color, and material with the building and surrounding area.
c. Do not constitute a special privilege over adjoining uses.
d. Do not block from view existing buildings and existing signs.
e. Are unobtrusive.
f. Are in keeping with the intent of the sign regulations.
g. Do not exceed the height and size allocation established in Table 23.743-1 (Allowed Permanent On-Site Sign Standards) for signs located on parcels in the same zone which are not within the special sign corridor.
D. Applicability to Special Standards. Unless otherwise exempted, all signs proposed for property located either entirely or partially within a special sign corridor shall require issuance of zoning certification and shall conform to the special development standards herein established. Those signs specifically exempted from these special standards include the following:
1. Signs otherwise exempt from the requirement for zoning clearance as identified in RCMC 23.743.040 (Sign exemptions), provided they conform to any applicable development standards listed therein (e.g., directional signs).
2. Signs for automotive service stations, limited to signage specifically required by state law.
3. Signs which can be shown by the applicant through a visual simulation or other quantifiable justification to not be visible from the roadway or travelway associated with the respective special sign corridor.
E. Prohibited Signs. In addition to the provisions of RCMC 23.743.050 (Prohibited signs), the following additional sign types shall be prohibited within special sign corridors:
1. Pole signs.
2. Any off-site sign except the following:
a. Off-site subdivision signs developed consistent with the standards of RCMC 23.743.085(C)(5) (Off-Site Subdivision Freestanding Signs).
b. Billboards relocated pursuant to the standards of RCMC 23.743.080(A) (Billboard Relocation), provided the sign being relocated to the special sign corridor was already located within a special sign corridor.
c. Digital freeway signs allowed pursuant to the standards of RCMC 23.743.150 (Digital freeway signs overlay), provided the digital freeway sign is a refurbished, existing traditional billboard, or replaces an existing sign that is being relocated from elsewhere within the special sign corridor.
F. Standards for Signs in Special Sign Corridors.
1. Generally, all signs located within a special sign corridor, regardless of associated use type or underlying zoning district, shall conform to the development standards listed in Table 23.743-1 (Allowed Permanent On-Site Sign Standards) for office uses.
2. The exception to this standard shall be, as described in subsection (D) of this section (Applicability to Special Standards), if an applicant can demonstrate that a proposed sign will not be visible from the roadway or travel way associated with the respective special sign corridor, that sign may be developed consistent with the provisions for the associated use type.
3. For parcels with no public street frontage and being served by access easement, mutual parking agreement, or a private road, that parcel may have one monument sign at the point of access to a public or private street consistent with the following standards:
a. The maximum area allowed shall be 24 square feet.
b. The maximum height allowed shall be six feet.
c. The minimum setback allowed shall be 10 feet from existing street improvements or right-of-way line, or as otherwise determined by enforcement agency when other than a public street.
d. A minimum of 50 feet of spacing shall be maintained between the subject freestanding sign and any other freestanding sign.
e. The sign shall be located within a landscaped area with a minimum of three feet of landscape area in each direction. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.120)].
23.743.130 Gateway signage program.
A. Establishment and Purpose. The city does hereby establish a gateway signage program for the purposes of establishing special signage at key entrances into the city and major districts within the city. The city recognizes that by providing major signage opportunities at key entrances to the city and major districts (e.g., downtown, convention area, regional town center), the businesses, activities, events, and places of the community can be promoted for the greater public benefit.
B. Location Requirements for Gateway Signs. Gateway signs may be located at each of the entrances to the city from U.S. Highway 50, including Bradshaw Road, Mather Field Road, Zinfandel Drive, Sunrise Boulevard, and Rancho Cordova Parkway. Gateway signs must be located on property within the city limits, within the city’s public right-of-way, or within the Caltrans right-of-way upon issuance of a Caltrans encroachment permit. Gateway signs may also be located as part of any regional town center zone.
C. Administration, Design, and Operation of Gateway Signs. The gateway signage program is a city-administered program. The process for securing sites, designing the signs, leasing or otherwise providing space on the sign for identification of uses and events in the city, maintaining the signs, and other functions shall be established by council resolution and may be updated from time to time as deemed necessary by the council. Nothing herein shall prohibit the city from acquiring the services of a private organization for purposes of designing, constructing, maintaining, and operating the sign(s).
D. Special Development Standards for Gateway Signs. Because of the unique location and purpose of gateway signs, the following general development standards shall apply:
1. As a freestanding sign, gateway signs may be either monument or pylon signs. The maximum height allowed shall be 60 feet. The maximum allowed area for all signage on each gateway sign shall be 1,000 square feet.
2. No more than one sign shall be located at each freeway off-ramp site or regional town center zone.
3. The sign should include the city logo and identification, through text and/or iconic signage, of the area of the city with which it is associated (e.g., Cordova Town Center, Sunrise Station, Mills Station/Mather Field).
4. All other development standards listed in RCMC 23.743.090 (General development, maintenance, and removal provisions for all sign types) shall be adhered to, especially illumination standards. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.130)].
23.743.140 Nonconforming and abandoned signs.
A. Except as otherwise provided in this chapter, any sign lawfully in use on the effective date of the ordinance codified in this title, or any amendment thereto, shall be considered a legal use and as such may continue to operate and exist, provided:
1. Nonconforming signs shall be kept in good repair and visual appearance. Structural alterations or modifications of any nonconforming sign are prohibited. Structural repair resulting in same size and shape is permitted subject to the provisions of RCMC Title 16. Change of copy on a nonconforming sign shall be allowed, provided the change does not increase the area of the sign (see RCMC 23.743.040, Sign exemptions).
2. Whenever any modifications, alterations, or changes occur or are proposed as provided in Chapter 23.170 RCMC (Nonconforming Uses and Structures), the sign shall be brought into conformance with the provisions, standards, and regulations of this chapter, requiring issuance of zoning clearance.
B. The council or other designated approval authority may, as a condition of rezoning, design review or use permit (any type), or other development entitlement, require any nonconforming sign on the applicable property to be removed or altered so as to comply with the provisions of this chapter.
C. Off-site signs, except off-site subdivision directional signs that were lawfully erected pursuant to the zoning code in effect immediately prior to December 26, 1985, and which do not comply with Sacramento County Ordinance No. SZC 85-124, shall be nonconforming signs subject to the remedies in Business and Professions Code Section 5412. The failure to have a conditional use permit for an off-site sign as of December 26, 1985, shall not, by itself, cause a sign to become nonconforming.
D. Sign structures which have no message attached to them for more than 90 days shall be considered abandoned signs and as such may be abated by the city. For regulatory purposes, any factors indicating abandonment shall not begin occurring until 90 days after the ordinance codified in this chapter first goes into effect.
E. Abandoned Signs. An abandoned sign pursuant to Chapter 23.1104 RCMC (Definitions) shall be removed or altered within 90 days after it becomes an abandoned sign. [Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 16-2012 § 3 (Exh. A); Ord. 12-2011 § 3 (Exh. A); Ord. 27-2008 § 1 (Exh. A § 4.15.140)].
23.743.150 Digital freeway signs overlay.
A. Purpose and Designation. The digital freeway signs overlay is hereby established to enable the consideration of digital freeway signs in certain, specific locations within the city. Digital freeway signs located within the overlay area that meet the development standards established below may be permitted through a conditional use permit. Digital freeway signs are only allowed as billboard relocations or as conversions of an existing billboard in place.
B. Location. The digital freeway signs overlay encompasses three specific geographies in the northeastern area of the city. As seen in Figure 23.743-4, the Sunrise Boulevard area is bound by Highway 50 on the north, Folsom Boulevard on the south, Citrus Road on the west, and the terminus of the industrially zoned parcels on the east. Also, as seen in Figure 23.743-4, the Hazel Avenue area is bound by Highway 50 on the north, Folsom Boulevard on the south, and Hazel Avenue on the east. The mineshaft area is bound by Folsom Boulevard to the north, the Folsom South canal to the south, the western property boundary of the mineshaft property to the west and the eastern property boundary of the mineshaft property to the east. Digital freeway signs proposed outside of these three specific areas are prohibited.
Figure 23.743-4: Digital Freeway Signs Overlay Location
C. Development Standards.
1. Legally existing billboards may be refurbished to become a digital freeway sign, subject to the development standards below and issuance of a conditional use permit.
a. Number of Faces. A digital freeway sign may consist of, at most, two digital display areas, each positioned to be visible only by opposing directions of traffic. Double-faced signs shall not have an interior angle between the face of the panels greater than 45 degrees.
b. Height. The maximum height shall be 60 feet.
c. Area. The maximum area of each digital display area is 672 square feet.
d. Distance between Signs. No digital freeway sign shall be located within 2,500 feet of any other digital freeway sign within the city limits.
e. Sign Structure. The sign structure supporting and surrounding the digital display area shall be as small as feasibly possible so as to avoid any unnecessary height or width to the sign. The sign structure shall not add stylistic or architectural detailing to further call attention to the sign.
f. Pole Cladding. Decorative pole covering is required for newly constructed digital freeway signs as well as any existing traditional billboard that is converted to a digital freeway sign. Such covering shall be simple and streamlined in material and design so as to not call further attention to the sign.
g. Message Display. Digital freeway signs shall display static messages only, and shall not have animation, movement, or the appearance or optical illusion of movement in or on any part of the sign structure, design, or pictorial segment of the sign. Each static message shall not include flashing or scintillating lighting, or varying light intensity.
h. Minimum Display Time. Each message on the sign must be displayed for a minimum of eight seconds.
i. Illumination. Digital freeway signs shall not operate at brightness levels of more than 0.3 foot-candles above ambient light, as measured using a foot-candle meter at a distance of 250 feet from the sign face. Each digital display area shall have a light sensing device that will adjust the brightness of the sign as ambient light conditions change throughout the day.
j. Aesthetics. The sign will not require substantial trimming or reduction of existing vegetation and landscaping. The sign will not obstruct or obscure on-site signs on the same or adjacent properties.
k. Traffic Safety. The sign shall not create a visibility hazard to traffic on adjacent streets, freeways, or parking areas. The sign will not reduce parking availability as required by this title. The sign will not interfere with on-site vehicular circulation.
l. Future Technologies. There may be alternate, preferred, or superior technology available in the future to illuminate digital freeway signs. These alternate technologies may be incorporated into existing legally permitted digital freeway signs in the future without additional permissions from the council so long as (i) the requisite maximum brightness standards are met and (ii) no exterior physical change to the digital display area will occur. The owner is responsible for obtaining any required ministerial permits for technology improvements as required by applicable code standards. The city will expedite any such required approvals for technology that is superior in energy efficiency over previous generations or types.
m. Community Messaging. The city shall be provided with access to a portion of the total available display time to allow the city to present messages of community interest. This access shall also include other appropriate agencies for the purpose of displaying public safety messages such as “Amber Alert” messages and emergency-disaster communications.
n. Quality and Maintenance Plan. The applicant must establish a quality and maintenance plan in order to ensure implementation of all above-listed development standards and to assure the proper maintenance and repair of the digital freeway sign as needed.
2. Billboard Removal. For every one digital freeway sign installed, the applicant must permanently remove at least four legally existing billboard structures (each of which may have more than one billboard sign face) within the city prior to operation of the digital freeway sign. An existing billboard being refurbished as a digital freeway sign may count as one of the four required permanent removals.
3. Operating Agreement. At the applicant’s request, the city and applicant may enter into an operating agreement in conjunction with the issuance of a conditional use permit for a digital freeway sign. The city and applicant may use the operating agreement, on a case-by-case basis, to deviate from the development standards in subsection (C)(1) of this section or reduce the required billboard removals under subsection (C)(2) of this section. The council will only approve an operating agreement if it determines that the operating agreement achieves community benefits that are equivalent to those that would be achieved through strict compliance with subsection (C)(1) or (C)(2) of this section. [Ord. 1-2021 § 3 (Exh. A); Ord. 4-2017 § 3 (Exh. B); Ord. 12-2014 § 3 (Exh. C); Ord. 23-2012 § 3 (Exh. A); Ord. 16-2012 § 3 (Exh. A)].